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Who Is Michel Fortin: The Expert Copywriter
by Michael Cheney
If you’ve been on the Internet marketing scene for any amount of time,
you will have come across the name of the copywriter Michel Fortin. He owns
several websites on the Internet, including SuccessDoctor.com; his own site,
MichelFortin.com; as well as his latest product, ContextCash.
Michel Fortin is an author and consultant, as well as an absolute killer copywriter.
He had a hand in the John Reese product “Traffic
Secrets” which sold over one million dollars worth of sales
within just 18 hours of launching. But he didn’t develop his skill overnight.
He’s been working in copywriting for a number of years.
His websites really are worth checking out. They have massive amounts of resources
on them. Some of the things you can get a hold of include free books, free download
products and free audios that Michel offers to you to improve your copywriting
and your sales letters.
His main focus is on improving sales letters. A stand alone, long, one page
sales letter is without a doubt the best way to generate business on the Internet.
It’s no mistake that all over the Internet you’ll come across single
page sales letter that start with an eye-catching headline and then drive you
through the copy using testimonials, bullet points, benefits and examples. This
is a proven formula and Michel Fortin has had a big hand in developing this
formula across the Internet.
Michel has written for some of the most important and legendary names in internet
marketing that you can imagine. He has written for John Reese, Stephen Pierce,
Jay Abraham, Frank Kane, Terry Dean, Jeff Mulligan, Jason Potash and more. On
his websites you can see testimonials from all of these people who vouch for
his services. I’ve never been in a position to actually take him on, on
a one-to-one basis, as he does charge thousands of dollars to do this.
He does have a free monthly email newsletter called “The Profit Pill.”
In this newsletter he reveals a lot of his copywriting tips and techniques.
You also get access to a totally free copywriting DVD video which you can view
online. It is a sample of one of the critiques that he provides for somebody
else’s website.
He actually rips apart this guy’s website and tells him where he’s
going wrong with his copy. He provides him new solutions and new alternatives
for his headlines and his benefit statements. He goes through the exact copy
on the page and highlights particular areas where this guy has gone wrong and
how he can actually improve things to generate more sales from the traffic that
he is getting.
If you check out Michel Fortin’s websites you’ll also see that
he’s very strong on the community side. Not only does he issue an e-zine
at regular intervals, but you can also read articles from other copywriters
and join a bulletin board to read comments from other copywriting experts.
You should also check out his ContextCash
program which offers a new way to generate money from your websites that can
be used in conjunction with AdSense.
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